A recent IBM survey found that only 16-percent of corporation CEOs participate in social media marketing globally. That?s an astonishingly small number considering that Facebook alone boasts 800 million active users and 175 million people log onto the social media juggernaut every day.
The study also pointed out that social media will be the number two-way to engage with customers (after face-to-face interaction) in about five years? time. This means that business? that aren?t taking advantage of social media marketing now will have a lot of catching up to do in only a few year?s time.
Now obviously a social media marketing company is going to tell you that businesses need to be more involved in social media. So, we?ve got someone else to espouse the virtues of social media to you: Virgin CEO and adventurer Richard Branson.
Besides being one of the most famous CEOs in the world, and having very luxuriant hair, Branson has also fully embraced social media marketing for his companies. He?s even turned himself into something of a brand.
Branson took to the internet, to write an article on how important it is for CEOs to embrace social media. ?Embracing social media isn?t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business,? writes Branson. He believes that those who don?t evolve with the internet will be left behind.
The British CEO also makes a good case for getting everyone in your company involved in social media. ?Everyone should be engaged in what is happening elsewhere within their business, and in the wider world. Social media is a great way to do this,? writes Branson.
But what if you?re a small business and you don?t have the time to Tweet, blog or update your Facebook page? That?s where we come in. At JP William, we can help you get a handle on your social media marketing. We offer packages for every business budget. Whether you want us to blog about your company?s latest projects; post interesting articles and foster conversation with customers on Facebook; or simply keep your customers engaged while you?re busy at work.
JP William can help you find your voice in social media. And once you?ve found your voice, we?ll help you find your customers too.
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Source: http://jpwilliam.wordpress.com/2012/11/02/social-media-is-good-business/
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